Automobile market cold imported cars will seize 200,000 domestic car market

The auto market suffered a cold spell in the first half of this year, but the imported car market was in hot weather.

"The performance of luxury imported cars at the auto shows in various places has also caused importers to expand their networks madly, which has led to an increase in sales volume and inventory." The National Passenger Car Market Information Association (hereinafter referred to as "CCC") is concerned. People expect that the increase in imported cars this year will at least occupy 200,000 domestic cars. The number of imported vehicles will exceed 1 million.

Imports of imported vehicles, especially luxury imported models, began to increase from first-tier cities to third-tier cities. Among the top ten brands in the licensing market, the number of non-developed provinces and cities has increased to four, and Shaanxi has been ranked in the top ten for the first time. The ranking of non-developed provinces and cities has steadily increased, laying the foundation for the continued expansion of the imported vehicle market.

The growth of a number of luxury cars is huge. "Imported vehicles have maintained rapid growth under the macroeconomic slowdown and the expected economic short-term declining trend, indicating that the development of the imported vehicle market is in a phase of rigid demand." China Imported Automobile Trading Co., Ltd. (hereinafter referred to as China) Wang Cun, the manager of the marketing department of Jinjin Trading, said to the reporter of International Finance News on Thursday.

According to statistics from China Import & Export Corporation, from January to May, the number of imported cars on the domestic market exceeded 330,000, up 38% year-on-year.

Among them, as the leading force for the growth of imported cars, luxury brands grew by 47.2%, while sales of imported cars such as Audi, Cadillac and Volvo increased by more than 100% year-on-year, and ultra-luxury brands Rolls-Royce Gusts rose even as high as 151.9%.

The maximum increase of 600,000 yuan to mention the car last Thursday, the Asian city general manager Chi Yifeng confirmed to the "International Financial News" reporter that the spread of the Range Rover Range Rover has to raise the price of 600,000 yuan to mention the car, "there is indeed in the market."

While the demand for imported vehicles is growing at a high rate, the increase in prices caused by the supply and demand relationship is also constantly being staged. When some self-owned brand dealers were spoiled by the door, many import car dealers were performing price increases and price increases in the auto market.

Not too long ago, BMW's hot car was staged a "double up." BMW took the lead in publicly raising prices for X1, X5, X6 and other products produced in July and thereafter. The average price increase was more than 20,000 yuan. In addition, the BMW 5 Series 520Li models also had to raise the price by 10,000-2 million vehicles.

The reporter also learned from the auto market that at present, the purchase of Lexus 570 needs to increase the price by 150,000 to 170,000 yuan, Audi Q7 increases the price by 50,000 yuan, and the Land Rover discoverers raise the price by 100,000 to 120,000 yuan.

3.0L below the displacement into the mainstream data show that this year's 3.0L displacement models following imports increased by more than 70% year-on-year, less than 3.0L imported cars accounted for about 80% of the imported car market share. At present, the mainstream luxury brands BMW, Mercedes-Benz, Volvo, Infiniti, Lexus have introduced 2.0-2.5L displacement models on the basis of the original large-displacement models.

According to incomplete statistics, in the first half of this year, a total of 20 imported models were imported one after another. Taking Hyundai-Kia as an example, following the arrival of the ultra-luxury model Equus in March, the new Avatar, the imported Kia 2012 Sorento and the 2012 Kaiser have entered the market in June; the 3-door sports car FS will be launched in September.

According to the analysis of the associates of the company, in recent years, China’s high-end affluent groups, especially the richer generations of the richer generation, have driven the sales of imported cars. In addition, in order to reduce the trade surplus, the state encourages the import of high-end mechanical and electrical products, including preferential policies for imported cars, and also allows smooth car imports.